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 Study Finds Older Japanese surf net as often as Young

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Date posted: 24/02/2007

Marketing firm Nikkei Research released on Friday, a study showing age is no barrier for one country at least, when it comes to cyberspace.

Web-savvy Japanese aged over 50 surf online just as often as young people do, using the Internet to arrange travel and read news. Japanese aged 50 to 69 who are familiar with the Internet spend an average of 2.4 hours a day online, compared with an average of 2.5 hours for all age groups.

However, Japanese aged 50 to 69 were much less interested in blogs and online communities compared with young people. Therefore, even in Japan, the market for older persons in VR communities is still largely untapped.

Some 41.1 percent of Japanese between 50 and 69 planned to spend more time online in the future, above the average of 35.5 percent.

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