Untitled Document
Not a member yet? Register for full benefits!

Username
Password
 CrowdGaming

This story is from the category Life
Printer Friendly Version
Email to a Friend (currently Down)

 

 

Date posted: 10/05/2007

Brand Experience Lab, a US based marketing firm has created a game called NewsBreaker Live, which takes the social gaming phenomenon to an extreme. Played in cinemas, it relies on massive audience participation.

NewsBreaker Live is modelled on the classic game Breakout where you break through a wall of bricks by bouncing a ball against it with a paddle.

A camera under the screen at the front, tied into machine vision algorithms uses the crowds' collective movement to control the paddle on the screen ? if the majority sway to the left, the paddle moves left.

Branding appears in the game in the form of news headlines from the MSNBC RSS feed ? one appears at the top every time a brick is broken.

The phenomenon has been titled crowdgaming, and Brand Experience are keen to come up with other such titles for audience participation in large numbers.

See the full Story via external site: www.newscientist.com



Most recent stories in this category (Life):

17/09/2014: Do wearable lifestyle activity monitors really work?

25/08/2014: In our digital world, are young people losing the ability to read emotions?

05/08/2014: A little video game-playing linked with better-adjusted children

29/07/2014: Wireless home automation systems reveal more than you would think about user behaviour

13/05/2014: US Navy releases 'stealth' e-reader for sailors

06/05/2014: Study shows lower verbal test score for toddlers who play non-educational games on touch screens

08/04/2014: Feelings of Failure, Not Violent Content, Foster Aggression in Video Gamers

05/04/2014: Intelligent Warning Systems May Make “Dilemma Zone” Safer