Hypermall - on steroids

AW has a long history of trying to be a trend setter, just one that usually does nothing once it finds a trend can work - just sits on it for ever more. @mart is no exception.

One massive shopping mall, some 24 miles to a side, space for hundreds of thousands of shops from the get-go. No parking to worry about, no traffic, just arrive in an instant, head off to your favourite store, and manipulate the products. Turn, and twist from all angles, see videos of them in action, be taken straight to the manufacturer's sites, utilise the full power of the web to shop - not just in meaningless lists, but in actual aisles, where products you might like are arranged on the virtual shelves next to the ones you are looking for. The full shopping experience online.

Problem is, @mart is too big, it started off huge, and did not grow organically. You will find some great shopping experiences here, but nothing like the potential.


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